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mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Louis Isembe - MarketerWhat it takes to make your website seen. 3 Simple never
forgets for your web site, search engines,content,linking,hosting. We
can talk about optimization technique in length unmatched, The
techniques employed are so varied from person to person and search
engine to search engine.
We will start our discussion from our html page, from the invisible content that makes the page visible - the META tags and TAGs in HEAD section
Meta tags what are they ?
These are tags inside your <head > tag. Gives information
about your page to search engines and directories .
Some important meta tags
<title>Title of the Page</title> The most
important tag.,Tells what the page is about
<meta http-equiv="Content-Type" content="text/html;
charset=charset=ISO-8859-1">
<meta name="GENERATOR" content="Your generator"> Program
used to generate the html file.
<META NAME="robots" CONTENT="FOLLOW,INDEX"> Tells the
search engine spiders to follow links from my page.
<META name="revisit-after" content="10 days"> tells how
often you updates the contents of the page to the serch engine spider.
<META NAME="Description" CONTENT="Brief description of the
site."> A short description full of keywords with about 150-180
char.
<META NAME="Keywords" CONTENT="Keywords"> Keywords of
your page.It tells how it should be searched and for what makes the job
easy for search engines keep limit 150 - 180 char.
<META NAME="Keyphrases" CONTENT="common phrases"> Key
phrases common word combinations of your your web page is related or
repeated seperated by comma,limit 150- 180 char.
Common don't while using meta tags
By following these steps you will
see that most closely guarded secret-- the search algorithm. Remember
the movie "The Matrix?" The Matrix is there, you just can't see it. So
is the search algorithm.
It's easy to pay a Search Engine Optimizer to give your pages some
ranking power. Unfortunately, given the inherent time factor involved
in climbing the ranks, your money may be long gone before you know if
you've spent your money well.
THERE IS NO MAGIC PILL
Forget any advertisement you see for instant number one search results
or automated this or that. Most are scams, and the ones that aren't
might get you positioned, but it will be very short lived.
Search engine optimization is an ongoing process. Achieving and
maintaining a high rank, especially on highly competitive keywords,
requires constant maintenance. If you do find a legitimate SEO firm, it
is well worth the money to pay their monthly maintenance fee and let
them continue to help you after the initial project. At least for 6
months or a year as you establish yourself.
In this article we'll look at some of the intricate and complex tasks
of optimizing a page for long term ranking power. You will learn how to
read between the code and the content to find what is necessary to
bring you to the top. Being number one is easy to say, but is quickly
overwhelming when you stare at tens of thousands of pages you want to
out rank. So how do you begin?
The starting line on the road to that first page SERP (search engine
results page) ranking is not as blurry as you might think. In fact, you
can uncover the starting line, the route, and all the scenery along the
way to the finish line without knowing the search engine algorithm.
STEP 1- YOUR KEYWORDS ARE THE CROWNING ACHIEVEMENT OF GRUELLING DAYS OF
WORK
If you have investments in the stock market you know how much research
and thought goes into choosing those securities. Now take that same
effort and multiply it by three. That's how much planning and revision
your keywords should take.
A simple, broad key phrase like "shoes" could hypothetically bring you
up in a countless stream of different searches. Women's shoes, baby
shoes, sneakers, high heels, etc. If somehow you manage to settle into
a good ranking (which would be difficult) you would have more traffic
on your site than you could handle. But traffic is worthless is it
doesn't get to it's destination. Chances are, you weren't that
destination.
Your keywords must be focused and precise, specific to what you are
selling. Using a key phrase like "Gucci mens black leather loafer" will
bring a targeted lead to your site. You may not reach as many people as
the more generalized keyword, but the people that do come to you have a
much deeper interest in the specific product you are selling.
Therefore you have much greater chance of converting that targeted lead
to a sale. Your keywords are your magic beans, your winning lotto
numbers, your energizer bunnies, your sales force, whatever you want to
call them. They must be perfect.
STEP 2- WANT TO BE NUMBER ONE? LOOK AT WHO ALREADY IS
Competition Analysis- no SEO book can give you this information.
Now take your keyword list and type them into a search engine. Who
comes up in the first ten results? That company that is number one is
because they have most closely matched what the search engine algorithm
says should be number one. You can learn a great deal from them.
A. INTERNAL FACTORS
Take that number one page, and the other top 9 pages and study them,
look at the code, break them down. You are looking at the first half of
what is needed to rank in the top 10 pages for your key phrases on that
particular search engine. The list of what to look for is enormous.
Studying the Internal Factors on a page is taking it apart to see how
it's put together. Not how it works, but statistical research into the
precise construct and layout of keywords and phrases in relation to
each other within the page.
Start with these areas:
URL address, Page Title, Meta description, Meta Keywords, First
sentence on the page, Body copy, Bold or Emphasized Phrases, H1 or
other tags, Alt Tags, Navigation system
In each of those sections, look at:
Keyword densities- the number of times your phrase and each word in
your phrase appears compared to the text around it
Where and in how many times the same phrase and words appear in
different sections
The word and character position of each phrase in each
The total number of characters
The total number of words
The quality and thought of the content
Beginning with these comparisons should keep you quite busy for a
while. A spreadsheet is quite useful. Some commercial products are also
available that can make this daunting task much more feasible. Keep
looking for other patterns and differences. You want to duplicate them
in your own page. NOT copy and steal. You want to mimic the patterns
that are bringing that page to the position it is. Then move onto to
examining the external factors of these pages.
B. EXTERNAL FACTORS
External factors of a web page deal with the links to, from and within
a web page, both inside the same site, and out into the web. This
analysis usually takes more time because it involves more dissection of
pages beyond the one you're trying to optimize.
In this analysis as with Internal Factors, you want to compare and
contrast your page versus the top 10 competitors, find similarities and
differences. Here is a list of criteria to get you started.
Number of internal (to the same site) on that page
Number of external links
Number of links pointing TO that page* (see below for details)
The link/anchor text- which keywords are used and where
Google Page Rank value of incoming links
Alexa Rank of incoming links
*To get a listing of the links that point to a site, type the following
into Google, MSN and Yahoo searches: "link:www.domainname.com". Google
tends to only show a small portion of the links back, but MSN and Yahoo
will give you much more pertinent data.
Now you want to compare the content on each of these pages to the one
they point to. Is it of similar theme, in what context does the link
back appear and where. Subject of much debate, the consensus is that
Google Page Rank does not mean what it used to. However, if it is in
some fashion a measure of how significant or "important" a site is, it
is worth looking more closely at the sites that link back that are of
high page rank.
EVEN A SURGEON USES TOOLS
Now, this is definitely a ton of work to do all by hand. There are
software programs that can help do some of the digging and mathematical
computations for you, figuring out densities and organizing
information.
Tools like this are definitely ones a professional SEO will have in
their arsenal. But remember, these are tools, not miracle workers. It
takes a human being to evaluate and realize connections, similarities,
draw conclusions and interpret the data. Then, you have to extrapolate
this data.
Remember, you want to do one better than every site you just examined.
To do that you have to draw some conclusions and make some educated
guesses and link to even better sites.
FINAL THOUGHTS
You have access to the inner workings of every page that you want to
beat. Learn from them and do one better. This process is not a one-time
shot. It is ongoing. Check your key phrases every week. Do the same
people still rank in the top ten?
Some have probably moved. Remember too that they're going to adapt to
maintain their positions too. If you want the ranks, you have to spend
the time, and not just once, or pay someone to do it for you.
Don't ever believe anyone who says they can guarantee any kind of
results. And ask them how they will optimize your pages. If they
explain to you something like the above, then you've probably got
yourself someone experienced and honest. You money will be well spent
and you'll quickly recover it.
Article Source: http://www.content.onlypunjab.com
About the author: Did you find this
article useful? For more useful tips and hints, points to ponder and
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mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Louis Isembe - Marketer
If you have a website and market a product or service, or just
want to get more traffic to your content site, then you have one thing
in mind- traffic. One of the best ways to get traffic to your site is
by using blogs to post articles related to your topic. This method is
so effective because the big search engines out there love blogs
because of their fresh and new content. The most important part about
blogging to generate traffic is in optimizing the content of the blogs,
a process that is easy to master and can prove very beneficial to your
website.
The big search engines absolutely love blogs, especially WordPress.
This particular service allows you to setup as many free blog sites as
you want, and Google loves it. The search engines index blogs quickly
and often and, if you choose to take the extra step in keyword
optimizing the content on your blog, then you are going to attract a
lot of attention. Make sure you always include a carefully crafted
backlink to drive people to your actual sales or content page and you
will begin receiving traffic in no time.
Blogging has many aspects that make it an effective marketing tool.
Because the popular blog suppliers are so highly ranked themselves in
the search engine page rankings, everything they are associated with
(linked to) gets spidered and indexed as well. Also, the search engines
love all of the new and fresh content that is circulated on such sites,
causing them to hang around and spider and index their (your) blogs
more often. In addition to sustained traffic generation, if you select
your tags and popular keywords carefully, you may also see sudden urges
of traffic. All of this traffic can then be directed to your sales or
content sites, delivering you the success you want.
Blogs are very popular and easy to maintain, as the website portion is
already taken care of and all you have to do is add useful content.
Products such as Microsoft Office 2007 also make it easy to update
blogs, as you can choose new blog post, type it up and, by adding your
login info, it can seamlessly integrate your new content into the blog.
This is pretty powerful stuff, considering the value of such sites.
With blogs you can add posts as often as you like. Obviously, the more
you post, the better for the site, but you can find your own friendly
medium and watch the site grow.
Another great way to get attention to your blog is to post comments on
other, related blogs. By posting on other niche blogs, you can include
a signature file that links to your blog or main site. Once you have
that down, the best way to create traffic through blogs is to have
multiple blogs on different niches. Each site can be optimized for a
different keyword, all pertaining to your main site or product. You can
use each blog to promote for that keyword only and then find a way to
funnel all traffic to your main site and product pages. This is the
power behind blog marketing and can be very effective in creating the
success you desire.
About the Author/Author Bio
Go to the Online Business Marketing Strategies website to find out more about small business advertising tips.Every single day, more and more
people upload brand new websites to the Internet. I don't have any
figures but there must be hundreds of thousands of new pages being
added daily (if not considerably more!)
The one thing that all of these new websites need in order to make
their existence worthwhile is traffic, which leads me to one of the
most common questions I am asked and the subject of this newsletter:
'How can you generate traffic to a brand new website?'
Of course, there are a number of different answers to this question and
what I would do myself is probably very different to what a completely
new Internet entrepreneur would do. The reason I say this is that the
first thing I do when launching a new site is make use of my existing
website traffic by advertising the new site on my other established
sites. In addition, I have the luxury of a large mailing list which I
can use to drive traffic to the new site.
I appreciate that anyone starting out in online business won't have
these options open to them (and in fairness, neither did I when I first
started), so let's look at things from the beginning. Day one of your
first website.....
It is a fact that the quickest and probably most effective way of
bringing targeted traffic to your website is by paying for it. Now
before you rush off and sink $50 into one of those '50,000 hits for
$50' schemes, DON'T, this isn't what I mean. Those schemes are largely
a complete waste of money. Even if you get the traffic that you are
promised (as opposed to some software script visiting your site and
pretending to be a visitor), it will not be targeted and therefore
there is a very low chance that the traffic will generate sales. When I
talk about buying traffic, I mean by using the pay- per-click services
offered by most of the big search engines.
You probably already know the sort of thing I mean - for example,
Google Adwords. Pretty much any search on Google will display a list of
adverts down the right-hand side of the page and these are all paid
adverts. Every time you click on one of them, the advertiser pays
Google a fixed amount which could be anything from 5 cents upwards
(depending upon how competitive the keyword is).
Pay-per-click allows you to be very selective about which keywords your
advert is shown for and this allows you to target your advertising
perfectly. Other big names in the pay-per-click market include
Overture, Espotting and Findwhat.
Now, before you all start emailing me and saying that you already knew
about PPC let me just say that I am well aware that people know about
it. The problem (as I see it), is that people aren't using this type of
service because of the fact that they don't want to spend any money on
advertising. That's all well and good but the fact is that the Internet
is getting more and more competitive each day and the chances of you
building a successful website business from scratch without investing
any money are tiny to say the least.
If you want to attract a decent level of traffic to a brand new website
in a short period of time, it is almost a necessity that you use
pay-per-click on one of the main search engines. If you don't, then the
growth of your traffic levels will be painfully slow and inconsistent
at best.
When I launched my very first websites I invested heavily in
pay-per-click advertising. At one point, I was spending over $6000 a
month on Google Adwords alone!!! Seriously I really was spending that
much money. It was a constant battle to tweak the website sales copy
and continue to test the advertisement text just to make sure that my
sales were covering the advertising payments each month. At the time I
was probably just about breaking even but buying traffic in this
quantity meant that I was able to fine-tune my sales pages and start to
build up a list of mailing list subscribers.
Once you have got to the stage where you know your sales pages are
converting visitors into buyers, then you can start to gear up with
other methods of getting traffic to your site - writing articles,
linking strategies, viral methods (eBooks etc), using your eBay 'About
Me' page, using your link as a signature when you post on forums etc.
All of these methods will win you traffic (and in most cases it will be
completely free) but it will take time for the traffic to build to a
worthwhile level. If you rely solely on free traffic, you really will
be building your business one hit at a time.
Of course, once the free methods of gaining traffic start to pay off,
you can begin to wind down your paid methods, though you may not want
to - after all, if you are earning more in sales than you are paying
for your pay-per-click traffic, why stop it?
As your portfolio of websites grows, you will also be able to share the
traffic around a bit by linking to your own sites and of course, if you
are capturing your visitors email addresses, you will be building a
mailing list of people interested in the products you are offering.
Like I say, I appreciate that the above may not be the ground-breaking
secret that you were hoping for but as with so many things online,
there really is no secret. Achieving success is simply about taking
action and whilst you can succeed online by spending very little money,
the chances are that you will succeed a lot quicker by making a bit of
an investment. You don't have to be spending thousands of dollars a
month as I was but any new business owner should be prepared to invest
a few hundred dollars a month in order to get things off the ground....
Article Source: http://www.content.onlypunjab.com
mlm marketing|website
promotion|advertising|seo|homebased business|work at
home|SEO|Google|Brought to you by Louis Isembe
The most difficult challenge most
web designers face is getting traffic to your site. There are plenty of
companies who promise to send traffic your way. Sadly, most of this
traffic is not qualified. Yes, your hit counter will move higher,
however, if it’s not qualified, you may find you have unhappy visitors
to your site. Unhappy visitors will not click on your ads or purchase
your products.
Once you have optimized your site, consider submitting it to every
search engine. If you want to get spidered quicker in Google, have a
web page with a PR of 4 or higher point to your site. Your site will be
spidered within a couple of days!
One myth I would like to bust is that PR is a measure of a web site.
Its not. I receive countless emails offering a reciprocal link with
their PR5 or PR6 site. Unless my link is appearing on the main page, or
a page that has PR6, I am not getting a share of PR6. Most likely, my
link will appear on a page that has a PR2!
Page rank is Google's ranking of that specific page's relevance. Just
because the main page has a PR of 4, does not make every page on the
site a PR4. Beware of sites who claim that they will exchange links
with you and it’s to your benefit since they have a PR5 or PR6. Where
is your link appearing? If it’s on a page that has a PR of 4 or 5 or 6,
great!
Reciprocal linking, if done properly, will ensure that your keywords
are at the top of the search engine. If you have a popular keyword, you
all need to have more back links. Pick your link partners properly, and
ensure that they are linking to your keyword.
For example: if your site is www.joesdinner.com, consider sending out
requests to relevant higher ranking pages to start with, followed by
lower ranking pages and ask web designers to link back in a manner so
that your url is a hyperlink for your keyword, not your site url or
site name.
Presuming their keyword is "best dining in newyork", having links
pointing to your site with an anchor tag incorporating your keywords
will improve your search engine rankings dramatically.
Once you have established a collection of sites pointing to your site
using your keywords, you will start receiving reciprocal link exchanges
from other sites. This is where you can start to be particular.
If you want to maintain an effective PR and attract better sites for
linking, follow these tips:
a) Is it indexed?
While their site may be indexed, the page where they are placing your
link, is it at least indexed by Google? If you type in
allinurl:www.sitename.com/links/right_here.html and there are no
results, consider declining their offer. If the page your link appears
on has not been indexed, there is no benefit whatsoever to you. If your
pages have PR, they may consider placing your link on another page. If
the page your link appears on is indexed, but does not have PR,
consider accepting their offer. While the page today may not have PR,
it will in time.
b) How many neighbors?
The value of the page rank is shared with each of the links on that
page. If you are splitting that PR with several other sites, your share
of PR will be small, which doesnt help you. Reconsider accepting any
link exchanges if your site is 1 of more than 30 - 40 sites that will
appear on that page, unless its a very high PR. Further, if there are
too many links on that page, Google may consider the page to be part of
a link farm, which may end up penalizing your site.
c) Is it relevant?
Google is big on relevancy. Ensure your links pages are relevant. If
you operate a site about golf, having links from cooking sites will not
help you establish your page rank. It may cost you more than you get in
return.
How to Find Good PR sites:
a) Do a search for them by typing in your keyword and start asking for
reciprocal link exchanges. Take a look at their PR and go from there.
Remember, its the number of sites that backline to you that matters,
not strictly the PR of the page. I would rather have 50 pages that have
a PR1 pointing to my site, than to have 5 sites that have a PR5. Of
course, if you can get 50 pages that have a PR5 pointing to your site,
you are laughing!
b) Take a look at your existing link partners and check out their links
pages. Its clear the people appearing on those links pages are
interested in reciprocating.
c) Purchase software that will help finds quality link partners.
It is important to attract higher PR sites when you are on a reciprocal
link campaign. However, it’s not the most important thing when it comes
to search engine rankings. Its the back links that point back at you
that are key. The more of those, the better off you will be for your
keyword.
Remember: every page starts off as a PR0. Just because it’s new doesn’t
mean it won’t get a higher PR once Google gets around to assessing a
score. If the page your site appears on is indexed, and its a relevant
site of quality, consider exchanging links. You'll grow a large list of
link partners in a short period of time, and increase your search
engine rankings in the process.
Article Source: http://www.content.onlypunjab.com
www.infozabout.com www.thedesignbuild.infozabout.comSuper-Affiliate's!
What are they?
Do you see this term often online and end up confused to what it means
and the purpose they serve online?
It sounded really mysterious to me when I first came across the term
which peeked my curiosity and led me to research the term further to
find out exactly what the term meant and more importantly what there
roll was in the Internet marketing world.
The information I discovered was Astonishing!
What I'm about to reveal to you in this article will blow your mind and
hopefully take away the mystery and answer the questions you once had
about what a 'Super-Affiliate' is and why they ARE your...
..."Ticket To Online Success!"
Let's first take away the mystery behind what a 'Super-Affiliate' is so
that you'll have a clear picture inside your head of how they'll
benefit your online business for years to come.
A 'Super-Affiliate' is simply either or both a High Traffic website
and/or a eZine/Newsletter owner with a HUGE targeted opt-in mailing
list that are able to sell more in a given day then you could in a
month.
As you will learn, the internet is nothing more than a numbers game and
the super-affiliate's are simply the ones who have already put in the
time and have the highest numbers when it comes to 'Website Traffic'
and targeted 'Opt-In' mailing lists.
Are you starting to see the BIG picture yet?
Now, let's move on and break this down a little with some rough numbers
so you'll be able to have better idea of what to look for when it comes
to locating an 'Super-Affiliate' via search engines and/or
eZine/Newsletter directories.
Let's first start with the Search Engines.
When you're searching the web for super-affiliate's with high traffic
website's this is the general guide line I use to gauge their
importance.
But, in order for me to do a proper traffic analysis of their website I
need to use a special webmaster toolbar offered through Alexa.com.
This toolbar is essential and a must have when it comes to locating
super-affiliate's and the reason why is because it reveals the 'Traffic
Ranking' for that particular website you are viewing making it easier
for you to tell the difference between the super-affiliate's and the
other website's that are just getting by.
Here's the link to where you can download your own free Alexa toolbar
if you choose:
- http://download.alexa.com/
Now... for the numbers.
When I'm searching for an super-affiliate related to my Product,
Service and/or any of the affiliate programs I am promoting via the
search engines and I happen to come across a website that has a traffic
ranking of 50,000 or lower using the Alexa toolbar to gauge the TR then
these are the website's where the super-affiliate's reside and are the
ones I will want to contact with a business proposition.
As a general rule using website analysis, the lower the TR, the BETTER.
Why?
Because it means that particular website is receiving Lots... and Lots
of traffic which is just what you're looking for.
Now... that's the general idea behind locating super-affiliate's
through website analysis and the search engines.
This next part I'm going to show you where to locate the
super-affiliate's with HUGE targeted mailing lists.
This is where you stand to benefit the most and could in turn make a
substantial amount of money within the next 24 hours of your business
proposition if accepted by the list owner.
The best places to locate an 'Super-Affiliate' with a HUGE mailing list
are through eZine/Newsletter directories. I've listed a few of the Top
directories below to save you the hassle of having to search for them
yourself.
- Ezine Universe
http://www.ezine-universe.com
- Ezine Hub
http://www.ezinehub.com
- Go-Ezines
http://www.go-ezines.com
- Netter Web
http://www.netterweb.com
- Ezine Search
http://www.ezinesearch.com
These directories databases are searchable and are full of thousands of
ezine/newsletters with list sizes that range from 1000 subscribers to
250,000 subscribers and up.
It's pretty easy to figure out who the super-affiliate's are going to
be here.
The Bigger the list size, the BETTER.
But... as a general rule I would have to say that any ezine/newsletter
owner with a list size of 75,000 or more subscribers I would consider
an 'Super-Affiliate'.
Remember, this is just a general guide line.
Don't discard the list owners with smaller lists. The more
eZine/Newsletter owners you contact the greater your chances are of
SUCCESS!
Now that you know what a super-affiliate is and how to find them Both
on the Web and through ezine/newsletter directories your probably
wondering how...
... "They're Your TICKET To Online Success!"
Well, it's actually quite simple.
If you own your own Product and/or offer a Service, and this will even
work if your an affiliate to someone else's program, all you have to do
is simply locate and approach related website and/or ezine/newsletter
owners with a JV(Joint Venture) and/or business proposition offering
them a reasonable share(percentage) of the profits if they were to
accept your business proposal.
That's It!
And the best part about this approach is that you don't even have to
spend a penny on advertising and the traffic you'll receive will be
'Laser Targeted' making your chances of SUCCESS that much Greater.
I really hope this article opened your eye's up and cleared up any
unanswered questions you once had about what a 'Super-Affiliate' was,
what there roll is in the Internet marketing world and more
importantly... How you can locate them via the Web.
Article Source: http://www.content.onlypunjab.com
For More Free Resources visit www.greatpromotionsite.com
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Brought to you by Louis IsembeWebsite construction is a very
important job that demands understanding of the human psychology and
knowledge about the needs and demands of the target audience of the
website that s/he is designing. The designer, in charge of website
construction must have a clear idea about the various requirements of a
website like search engine optimization, directories, and various links
that are relevant to the contents of the website. S/he must know all
the elements that are relevant for driving the visitors to the
concerned website. If you are handling a website construction, make
sure that the bounce rate of the website is low. The number of visitors
bouncing to another website leaving yours determines bounce rate.
There are certain sure tips for attracting the viewers to the concerned
site. If the site is accurate enough, then the viewers may even
bookmark the site for further visits. Let us discuss some of the most
relevant tips for attracting the visitors to your site.
• Make the pages interesting to the readers and mark the pages as
interesting and important. Make the contents of the website relevant
and urgent so that the attraction of the readers is drawn towards your
website. Teach the visitors about the concerned topics that your
website deals with.
• Try keeping new inputs on a regular basis. Update your website on a
daily basis if possible. Fill up the missing places with new articles
and blogs. Add more number of articles of immense interest to the
general visitors and keep the website page fresh and lively. Visitors
are often bored with the same articles on the web pages and thus bounce
to different websites, which is utterly undesirable for the visitors.
There are various ways to keep the websites interesting like daily
addition of blogs to the website. Remember that the blogs are a great
way to add user generated content. This in turn helps the formation of
new communities for interpersonal communication between the visitors
themselves so that you are successful in building up a dedicated group
of visitors for your site.
For a good website construction, try to keep the navigation tabs simple
and easy to click on. Provide the required elements for the website
construction like the site map, various product pictures, product
descriptions and benefits etc. One of the basic techniques for
increasing the interest of the visitors to the website is by involving
the visitors to the various programs and topics of discussions. The
website construction expert can do this by asking the visitors for
relevant feedback about the products featured in the website and by
encouraging the visitors for reviews about the website and the various
products featured in it.
The most important aspect of the website construction is the creation
of the visitor trust. It is very important for keeping a sustainable
visitor population to your website. In addition to keeping the web
pages light and easily understandable, the website should also make
sure that the website should be neat and tidy with separate sales
content and separate informational content.
Do a relevant study of the target reader’s needs and put the stuffs
that the readers find appealing. This is the secret behind a good
website construction. Hope you find these working for you as well.
Article Source: http://www.content.onlypunjab.com
John Mahoney is a freelance author who writes about various technology related subjects including Website Construction . For more information about John visit his website: www.techstore.ie
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Brought to you by Louis IsembeSearch engine optimization is the
process of getting your site to rank as high as possible for the
keyword phrases most relevant to your business. Let me explain briefly
the best way for your blog or website gain more ranks in every search
engine there is. This will help us understand more about search engine
optimization or much known as SEO for all.
Before beginning a search engine optimization (SEO) project, it is
important to understand the process involved in an effective SEO
campaign. To that end, I have highlighted the five-step process and
described the activities involved in each of these steps.
1. Base Line Reporting: The first step in any effective SEO campaign is
understanding what the current site's starting position is within the
search engines. Doing so ensures that you know the specific areas that
need work and provides a baseline against which to gauge the subsequent
campaign's success. We would use a program like WebPosition to analyze
the site's starting position. In addition, access to site traffic
information is very important. We will analyze the current site traffic
information that might be available to attempt to discover which search
engines and what keyword phrases are being used.
2. Keyword Research: We propose to meet with you and identify a group
of 10-12 keyword phrases that will be used in this search engine
optimization. This step is critical and requires a considerable amount
of time to find a good set of phrases that offer a balanced combination
of two important factors: high usage by searchers and relatively low
competition within the search engines.
3. Page Optimization and Content Development: Page optimization and
content development are critical to search engine success. Content is
king in search engine optimization. The search engines love text; high
volume, high-quality content related to your business will serve you in
a couple of important ways. First, a site loaded with high-quality
content of interest to site users will give them a reason to stay and a
reason to come back. After all, the reason they came to your site was
to find information. Second, you will receive the added benefit of
serving up exactly what the search engines want - content. Search
engines will have more information to store about your business and
products; that information will translate directly into the ranking
they give your site for related keyword phrases.
4. Submission: The submission process involves manually submitting your
site to a few select web sites (Yahoo and Google, for example) and also
placing a link to the site on other sites that the search engines like
Google visit regularly. When the search engine visits these other
sites, it would grab your site link in the process. A higher value is
placed on that link than on a manual submission done by the site owner.
5. Follow Up Reporting and Analysis: The same reporting done in the
first step is done again at 1 month, 3 months and 4 months intervals,
post-optimization. Rankings and site traffic can then be compared to
pre-optimization levels, giving measurable results to the SEO campaign.
Article Source: http://www.content.onlypunjab.com
We specialize in proven ethical optimization methods generating our business purely from search engine results. We offer forward thinking fresh ideas tailored to your specific needs. Website Promotion | Website Development.
|mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Brought to you by Louis IsembeHow would you like to make $4 for
EVERY visitor who hits your site? How about $8? Would you be
interested?
This kind of money sounds insane doesn’t it, especially when you
consider that most websites are lucky if they can make a $1 out of a
visitor. And the chances are that you would label me a liar and a scam
artist for even making such an outrageous claim.
Well those figures come from my own marketing
“How did I do it?” you ask.
The answer is very simple. I used good old fashioned direct mail, and
more specifically I sent out postcards to lists of buyers, people who
have previously bought a product similar to what I was offering. Direct
mail golden rule #1… Never, ever rent names of enquirers. That’s
suicide, because they are unqualified and generally tyre-kickers.
So as the cost of pay per click marketing goes up, and joint ventures
become harder and harder to get, and the free traffic generating
methods start dying, and all those gateway page generation software
tools keep getting your site banned from the search engines. With
banner impressions sending you trickle traffic, and more and more
emails never arrive because of the spam filters, it’s time to look at
direct mail.
And yes of course it’s going to cost you money to send a mail shot. But
if you’ve tweaked and tested your website to convert the maximum amount
of visitors, if you have setup up your automated backend sales process.
Believe me; direct mail is one of the best ways of driving laser
targeted visitors to your site, people who already have a proven track
record of BUYING products similar to what you offer. Yes I’ve repeated
myself, but I want you to “get” that little piece of advice.
So as your email open rates dwindle to dust, and you find it harder and
harder to generate quality website traffic. Remember the lowly
postcard, because it’s what the big guys are using to make obscene
amounts of cash from their websites.
Article Source: http://www.content.onlypunjab.com
For More Free Resources visit www.greatpromotionsite.com
|mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Brought to you by Louis IsembeYou set up a retail business, you
advertise in your local newspaper, you get customers coming into your
store, and you receive payment at the cash register. Create an online
store, and...How do you get customers? How do you receive payment? The
concept is the same, but the steps are different.
Step 1: Create your website
If you don’t have web design skills, you can hire a qualified web
designer to create a website for you, or you can use an online site
builder. Think of it as hiring an architect and an interior decorator
compared to setting up shop in an existing store.
Using a web designer
With the services of a web designer, you can have a unique website
template and website customized to your specific needs. A web
development team can also add features such as Flash headers or any
programming needed for your site. If your company image is critical, a
custom-designed site that conveys the right professional image is a
must.
Using an online site builder
An online site builder is the budget way to go. With site builder
programs such as Site Studio, your website can be online within
minutes. A step-by-step menu allows you to choose a layout and colors,
and then add a site description, a logo, and content. Your template may
not be unique, but your content will.
Step 2: Set up an e-commerce store
Your customers will browse at your website, select some items, and then
pay for them. When you set up an e-commerce shopping cart, you’re
providing a way for your customers to bring their purchases to the cash
register. The program you choose will allow you to enter your products
in the database and allow shoppers to choose products when they click
on “Add to cart” or something similar.
Two well-known shopping carts, osCommerce and Miva Merchant, both allow
you to do these tasks:
Add, edit, and delete product categories and other information
Set tax rates and charge tax
Receive payment via numerous online and offline payment processing
methods
Bill customers
And much more
osCommerce
osCommerce is an open source program. Store owners can set up their
online stores using osCommerce with no costs involved. For small
stores, it has all the features you need for an online store. Drawbacks
of osCommerce are that customization is not easy, and online stores
using osCommerce tend to look similar.
Miva Merchant
While Miva Merchant carries a price tag of $995; some web hosts offer
Miva Merchant licenses with their hosting plans. If you choose Miva as
your shopping cart, be sure to host your site with a host that provides
Miva support. Its learning curve is steep, and it requires the support
of people who know how to work with it.
With the price and the steep learning curve, you get more features, and
you can customize the program more. Add-in modules can be bought that
perform a number of tasks. In addition, a strong support community is
available in the Miva user group forums.
Step 3: Get a merchant account and payment gateway
When customers arrive at the checkout counter; you need a way for their
payments to be transferred from their credit card accounts to your bank
account. The method you choose may depend on your sales volume.
For high-volume sales, an e-commerce merchant account plus a payment
gateway will meet your needs. A merchant account provider authorizes
the transfer of payments to your account, and a payment gateway
transfers the information from your customers’ financial institutions
to yours.
Most merchant accounts have setup fees, transaction fees, monthly fees,
and statement fees. The transaction fees are less than what you’d pay
using a third party credit card processor such as PayPal. With all the
fees, however, the overall cost is typically lower only if your monthly
sales volume is over about a thousand dollars.
For medium and low volume sales, Pay Quake and PayPal are viable
options.
Pay Quake
Pay Quake offers three merchant account types to choose from. Although
they all require payment gateways, the two smaller plans have no
monthly minimums. You can upgrade to a higher or lower plan if your
needs change.
PayPal
PayPal has become a household name. Customers can send payment through
PayPal via credit card or via money that they transfer into their
PayPal account. While the fees per transaction are higher than with
merchant accounts, there is no setup or monthly fees, and you don’t
need a payment gateway. You pay only when you have financial
transactions.
Fore more details about these options see WebSite Source Hosting
Solutions: E-Commerce.
Step 4: Create a secure payment environment
A Secure Sockets Layer (SSL) certificate enables you to receive credit
card information securely from your customers. When a payment page is
using SSL data to encrypt data, a small image of a lock appears at the
bottom right of the screen.
Some web hosts offer SSL certificates as part of their hosting
packages. If your web host package doesn’t include SSL certificates,
you can purchase one separately.
With PayPal, no SSL certificate is required.
Step 5: Generate traffic
Your products are on display in your newly designed store, your
shopping cart is set up and ready to use, and you have everything in
place to be able to receive payments securely. Now all you need are
customers.
This is where marketing comes in.
Submit your site to search engines.
Advertise your site.
Keep your company name in front of your customers with a regular email
newsletter.
Add more content to your website to keep it fresh.
Monitor your website traffic to see where it’s coming from and how you
can increase traffic for key content areas.
Article Source: http://www.content.onlypunjab.com
For More Free Resources visit www.thedesignbuild.com
|mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Brought to you by Louis Isembe|
|
Work
at home
empowered
by Veretekk
website
promotion
suite of
tools is what it takes to boost
any homebased business to new heights.
Having a Virtual Office can generate leads to you through the funnel approach. If you don’t know what that is then you should come to the Virtual Office Seminars. This is one of the topics that will be covered in the Virtual Conference Room. Let’s talk about the Virtual Conference Seminar that is going to take place in March and continue monthly. These seminars are going to be launched and held for the simple reason that people need to have a place to go to get on-line education about how to start and run a successful home business. The seminars are the brainchild of Dr. Raymond Jewell, Economic Advisor and Mr. Butch Hamilton, SEO Master. They both were expressing their concern about the many home business failures that are increasing on the internet. As the economy gets worse more people will attempt to start a home business to supplement their income. There will be more home business failures unless someone steps up and takes control of this environment. These seminars will address why many home business fail and what to look out for along with teaching you how to market on the internet. You will come away with knowledge about how to run a successful home business. These seminars are held in our Virtual Conference Room which are like going to a conference except you are attending the seminar through your computer. You need nothing except a computer, speakers to hear the information, a microphone if you want to ask questions, or you can text the questions if you have them, and an open mind. This system is state of the art and is the real deal. You have the same capability’s you would have going to a live seminar in an auditorium. We will also teach you how to create your own personal Virtual Office and teach you how to get leads for your business. Now let’s get back to the funnel approach to getting people to call you. It’s just like the description says, funnel approach. You create a system to move people through information to get to the end of result. You do this through the use of marketing tools that enable you to develop the funnel. This is one of the topics that is being taught in the Virtual Conference Room. Let’s get the cost issue out of the way, the seminars are free. Yes there is no cost and in addition to being no cost there will be no selling just information being exchanged. It is our purpose to put information out to people in a non-threatening environment so that people will come and learn. Many wealthy people have expressed concern that the majority of people have very little financial education, which will cause people to fall prey to scams, and hucksters who will take their money. We want to make sure that when people decide to start their home business that they know how to do it and ar |