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Veretekk Bully Pulpit Archive Blog This blog is an archive of weekly Veretekk Bully Pulpit emails.

1. A marketing Powerhouse Seminar

The Veretekk Marketer

"A marketing Powerhouse Seminar"

Thomas Prendergast
Veretekk CEO

This Thursday at Noon (May 24, 2012) at 12pm noon PST I will be hosting a special open house for all including Veretekk members.

This event will cover the coming paradigm shift in online marketing. You feel it coming and it is.

This seminar will illustrate what symbiotic marketing is, why it is almost here and how it will effect you positively or negatively depending how you deal with it.

The meeting is this Thursday May 24th, 2012 @ 12pm PST.

Look just be there. So much is about to be revealed.

Symbiotic Marketing

sym·bi·o·sis (s m b - s s, -b -)
n. pl. sym·bi·o·ses (-s z)
1. Biology A close, prolonged association between two or more different organisms of different species that benefits each member.
2. A relationship of mutual benefit or dependence.

You heard me talking about Integrated Marketing. You have heard me say that Automated Marketing is misleading to most. Really? An autoresponder is automated marketing. A mini URL redirect is automated marketing. Filling out an online form is also automated marketing. A WordPress blog is a form of automated marketing. Just about anything related to sales and awareness on the Internet in one way or another can be classified as one form or another of automated marketing.

But most people think 'automated marketing' is a simple pushbutton system that does all the work and builds a business for you, also pitched as 'pushbutton marketing'. Automation is a process that helps eliminate what would be additional manual steps to produce a result (menial tasks). In that, 'automated marketing' would apply especially to Veretekk. Integrated Marketing takes it further in that a central system (database) is incorporated into all the different marketing tools and processes.

But this article is about symbiotic marketing.

With the reality of a central relational database firmly in the core of Veretekk and all that means as far as Integrated Marketing is:

Quoted from Patricia Brucoli's Blog

You may have taken stock while creating your business plan on all of the essential tools that you will need to use to run your internet marketing business online. The trick is how to make all the various applications work together.
One of the sanest and most efficient 'concepts' on earth is the 'relational database' - What it means is having everything in one place and entering data only once, and having it all relate in an easy-to-navigate interface. For example, the key piece of data in the relationship is the person's name. Every other piece of information that we have regarding this name should be in one place.
Examples of data that would be related to this name are his contact information, such as email address, phone, etc.; then you have your notes about your contacts with this person - what date you talked to him, what are his interests, what business he is in; the date you will follow-up. (V2 Leads Management)
We might also have a record of which emails we have sent him so that we do not send duplicate messages and/or that we know the next message in the series to send him and when the appropriate time to send is. Naturally the only way to do this is to have an autoresponder. (VereMail)
Hopefully what follows is what the programs or products this person has purchased from you are and at what level - that is what upgrades or etc. would be appropriate for him in the future - and again a date where we will follow-up with him to see how he is doing.
Very few organizations including the largest seem to understand the power a relational database has and instead seem to have fragments that must be constantly manually updated and require duplication of efforts to keep everything organized.
Oh, but the real nightmare here is if you are using different software for each function, there is a point where your versions will no longer 'talk to each other'. Literally you will be copying and pasting databases across platforms or manually re-entering data to keep it all up to date and in one place.
Next consider your marketing efforts - another nightmare to control and navigate. Where are all the places you posted your articles? Links? Ads? Did you sign up for that Social Network? Which ones? How about the Web2.0 postings? Did you do everything you needed to do today? Yesterday? This week? Keep track of all your Internet 'real estate'and activities - and again, all in one place. (V2 Market Manager).
Where multiple applications are used for various aspects of your business, it can be another job in itself to keep everything organized - or conversely to be in constant chaos. Not the way to run a business. That is why one of the smartest things you can do is to get a program that has everything all in one place and all linked together for you.
We want you to Work Smarter Not Harder. For about $50 a month you can have it all!

These services are necessary to move into a symbiotic marketing system. The challenge has been getting a group together to all work as a team, (whereas doing this in an office back in them old days it worked), today with everything virtual, working remotely, working from home, where an organization is more likely separated by time zones, borders even oceans, something a bit more targeted to solve the requirement of cohesion to put the group together is appropriate.

Several years ago I made a serious attempt to create a symbiotic marketing group for my core business (Trivita) where we had a growing group all focused on building the same opportunity. I delegated different responsibilities to the group. We all focused on getting our target site traffic.

One person was working a click share program, another was writing articles and posting them to the Veretekk system, another called the leads and others manned the conference room. SEO teams went to work building top search engine results. A few of the leaders delegated out the signups 3 under 3 and so it went and it grew and we broke records. This entire campaign is what inspired the building of the original Platinum Control Panel, now known as the Market Center.

However the entire group eventually fell apart. Veretekk wasn't really ready. There was no V2 then, actually this campaign inspired V2 as well. But there was no cohesion, there was no way to measure the process, there was no way to hold it all together. Eventually many were disappointed because the system failed to grow down into the group. Basically after a successful start it died.

V2 launched and it is like merging FaceBook with a fully armed portfolio of all the marketing tools you can imagine with the entire thing integrated; And V2 is evolving and I like it.

Just recently Mike Darling launched several new features that are bringing us closer to the symbiotic realty I have dreamed about for years. First the V2 Groups that allow you to create a group of your friends into an interactive dedicated system in your dashboards. Integrated with this is the Reminder and alert system that informs you of certain actions you need to take or actions others have taken you need to be aware of.

The new Friends Groups like my group "Bull Pen" are now stand alone pages that have links to them so you can actually promote your groups outside of V2. Another powerful feature leading us into Symbiosis is the recent integration of the Conference room into your Group wall.

You do know that your Veretekk Gold account includes a 5 seat (upgradeable) web conference room right? Did you know we have an Arab culture mostly from Saudi Arabia where they practically live in their conference rooms 24 hours a day socializing? These web rooms are powerful and most fail to exploit this huge potential of building a tight group of your network into these rooms building a powerful organization.

Mike has now integrated your room into your V2 groups so you can better utilize these rooms as part of your Group management.

We have also set your rooms up so you can link a Skype chat into the room for an alternative interactive function.

All of this is now laying the foundation to build strong symbiotic marketing groups. The vision contrasted to my previous attempts to build symbiotic groups and is a startling trend for V2.

Where will the trend take us? The ability to build a cohesive group already stands ready to be implemented.

The Market Manager is a massive system for managing every aspect and to also work as a Gantt project manager. Our first couple of Symbiotic groups are already in the works and you're invited to join them:

The Bull Pen:
http://veretekk.com/group/the_bull_pen

This group's primary goal is to assist each member in the group to achieve quality traffic from social networks and search engines with each of their own suite of V2 tools regardless of the nature of the promotion. This gives each member a greater reach than otherwise possible not being in a symbiotic group like The Bull Pen. The Bull Pen also serves as a focus group for the designing of ads, capture pages, and as a peer group for the sharing of knowledge for each others understanding and success regardless of each member's goal.

Reputation Defense:
http://veretekk.com/group/site_reputation

This is a special action group representing the full spectrum of the Internet with one common point. We all own a domain and or business on the Internet. This group is in response to a very real threat on the Internet. The growing trend of reputation services ruining your domain's reputation is real, thereby getting it blocked from Facebook, Google and other search engines and social networks. This requires your attention and action to defend yourself.
You face the very real possibility of having your business destroyed by a group of anonymous thugs. If we do not organize and respond, even counter-attack, our futures will become very bleak. This is a fight for your very liberty!

This is an ultimate example of symbiosis. The gathering of many species to not only assure survival, but to assure prosperity for all.

Symbiotic Marketing is only possible with a dynamic Integrated Marketing system.

With the advent of the V2 launch, building a system similar to the functions of a Facebook Social Network and fully integrating it into the suite of Veretekk's marketing tools is the first to market system on the Internet.

This coming Thursday May 24 please join me at 12pm noon for a 2 hour seminar on a detailed investigation of Symbiotic Marketing and how V2 is putting it all together.

Please promote this seminar to your sphere of influence. Post it to your blogs. Post it to the forums you have registration in (IE: Warrior Forum, WAHM, WhyDoWork, etc.) Post it to your LinkedIn, Twitter, Facebook, etc.

An Automated Online Marketing System since 1995.

Next up I will be doing another seminar on "integration".

Thomas Prendergast

This will be posted on my blog(s). This is an example of a well thought out writing, as I am talking direct to you, not to some Search Engine robot. The purpose of my letter to you is to share my knowledge, thoughts and feelings with you. It is a distant concern that this will also engage in building better SERPs for me. What's that? Stop with the techno babble? Oh, SERPs mean (Search Engine Results Pages). Getting top placement on the search engines is a breeze by the way with Veretekk.

To join the conference, just just go to Veretekk™ system scroll down to the bottom for the calendar. Login there.

Special Edition Meeting
Thursday, May 24, 2012
12pm noon PST

Sincerely,

Mike Darling, President
Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)

The following ad banners and suggested ad copy are you you to use at your descretion to promote this event via your Blog Broadcating, Email Broadcasting, Ads and other forms of advertisement.

Facebook Ad (suggestion):

Sponsored Create an Ad

Strategic Development Seminar
www.marketing.veretekk...

The "Next Paradigm" to Online Marketing? Find out on Thursdays at noon PST.

Facebook Post Graphic:

Use some discussion when posting this. Suggestion (This is what I wrote):

"I am hosting a free online seminar. Do not let free fool you. I understand the power of groups and building powerful marketing campaigns with the art of delegation. When done right, the results are incredible. But that's the secret. Doing it "right". It;s called Symbiotic Marketing.

This Thursday at 12pm noon PST. Scroll to the bottom of my site for the Calendar and room access. Let me know if you saw this ad. I will have a gift for you.

I know that is just pure bribery offering a gift to get you to come for far more valuable knowledge.".

Warrior Forum Banner Ad:

Set up (First search for one in case someone else already did it) a forum topic regarding the seminars (we will run this seminar for several months), banner ads run $100 per day. We can discuss a campaign coop in the Bull Pen to do this. This is a group campaign. If you do not belong to the Bull Pen Group, you can join it here:

Generic size display ad:

My short list for display advertising is as follows:

Traffic Swarm

Very effective afforadable alternative to traditional forms of advertising.

Suggested Ad:

"Symbiotic Marketing Seminar
Build Greater Success Faster

Online Conferences Held on Thursday
12 pm NOON PST
Latest Technologies responsible
Discover this paradigm shift
How it effects your future
How it can improve your success
Symbiotic Marketing is the wave of the Future."

You can just click for traffic (not recommened) or pay the resonable fees. You will get about a 1% signup rate from this on the average.

Make sure you are a member of the Bull Pen. If you need assistance, design work, strategic consulting, etc. The Bull Pen is where you will find me eager to assist your campaign as a Gold Veretekk member.

The Bull Pen

Thomas Prendergast
CEO Veretekk, Inc.

2. It's Work Shop Day at V2

The Veretekk Marketer

"It's Work Shop Day at V2"

WORKSHOPS

By now you have discovered the new paradigm shift with Veretekk putting on Web Conference Seminars. This will become a standard within Veretekk, reaching out to the masses on the Internet and making available our wisdom and experience from our own perspectives which is exactly how it is for all of us. We all have our own unique way of seeing things.

This is a good thing to get different perspectives form others especially in these conferences. Who knows, eventually you will be hosting these web conferences yourself. I have seen these rooms fill up with up to a thousand people hungry for knowledge and I have seen other rooms filled to capacity 24 hours a day as a social seen. Go figure.

The Internet is a massive experiment in action. To be successful you have to stay engaged with it and realize the learning curve is infinite and exponential. So in that spirit lets get on with it.

To compliment the seminars I am now producing "WorkShops". Unlike the seminars, workshops are focused on a set of steps to learn a skill from a particular function within the system, Workshops are 1 hour long. The first 30 minutes are the lessons and the last 30 minutes are for questions and answers and over view and demonstrations, etc.

These events are recordable and may also be recorded by the teacher giving the workshop to be published via the Veretekk Back office in Resources where an archive of workshops will be made available.

This is not a Public Event and you must be logged in to attend. Please be on time.

Thursday 10am May 17, 2012 PST Hosting: Setting up ewav.net to run your Verepress. Yes even though VerePress is not launched, at this meeting you will have access to the files (2) and instructed how to configure this powerful alternative to Wordpress. Access to these files will only be available at this meeting until we launch this service. Don't miss out.

Thursday 12pm NOON May 17, 2012 PST. Sequential mail set. How to build a series of auto responder emails and set them up in your V2 system. I will be demonstrating using an edit manager (MS Word) and a text editor (Edit Plus) and the V2 Sequential system.

Thursday 3pm May 17, 2012 PST. Setting up Mail Groups (A campaign for your site) utilizing the sequential mail set and building a capture page with the form code. See you tomorrow,

Thomas Prendergast
CEO
Veretekk.com, Inc.

To join the conference, just just go to Veretekk™ system scroll down to the bottom for the calendar. Login there.

Special Edition Meeting
Thursday, May 17, 2012
10am, 12pm noon, 3pm PST

Sincerely,

Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)

3. V2 Integration 3 Hour Seminar

The Veretekk Marketer

"V2 Integration 3 Hour Seminar"

All are welcome. No registration required. Easy seminar access.
Just go to the V2 website scroll to bottom for public access.

Thomas Prendergast
Veretekk CEO

This Wednesday at Noon (May 16, 2012) at 12pm noon PST I will be hosting a special open house for the newly subscribed and seasoned members of Veretekk.

This event will cover the V2 Integration capabilities that have recently become even more powerful than ever. (And you can plagiarize this you have my permission)

Integration

You are hearing a lot about integration within Veretekk especially with the launch of V2. But most people do not fully grasp the term and how it plays in V2. Let me try to illustrate this powerful aspect of V2.

in·te·grate
[in-ti-greyt] Show IPA verb, in·te·grat·ed, in·te·grat·ing.
verb (used with object)
1.to bring together or incorporate (parts) into a whole.
2.to make up, combine, or complete to produce a whole or a larger unit, as parts do.
3.to unite or combine.

A note about my background and experience: I started into Marketing at a very young age. In a thumbnail, I was born to be an artist. My parents were horrified about this claiming that artist starve to death. This freaked me out. So I bought many books on marketing art and marketing in general. One of those books, "Confessions of an Advertising Man", by David Ogilvy I purchased in 1980. That book changed my life. In 1984 Soon after I acquired my first computer and the quest to merge was on.

I coined the term back in the 90s as Data Base Marketing, but today, with the advent of a progressing Internet, and related technologies, what was a tactical or strategic action in the 80s today is represented by a digital counterpart.

Today's Internet Marketer is by far a lot less qualified to be in marketing than his counterpart 20 years ago. Today one can just claim to be an SEO master or an Internet Marketer simply because the information to discover the basics and intricacies to do so are at everyone's fingertips. This does not diminish the effectiveness of today's marketer over the marketing agency of 20 years ago, it just establishes that things have changed on a massive scale.

20 years ago it took a Marketing Department to accomplish what most Internet marketers set upon themselves to do today on their own. (This is why so many fail and/or have a chronic case of ADD; Attention Deficit Disorder). NOTE: "I suffer from this myself"

The marketing tools of the Internet, the ability to measure results, the ability to research on the Internet is a dream come true to a seasoned and long time experienced ad man as myself. But it also brings with it a serious risk potential and that is the undertaking of keeping track of and updating each of the aspects that compromise Internet Marketing today.

Back before the Internet an ad agency had many people for each respective responsibility, one department for sending direct mail, another for tradeshows and conferences and yet another for display advertising and printed material, press releases, radio ads, conventions, etc.....

This is why the majority of Internet marketers are tactical (focused mostly on one aspect like SEO) instead of being strategic, having a full focus of research, analysis, multifaceted campaigns using all the tools required for full scale Internet marketing, keeping it organized and processing the constant information caused by such a campaign.

Tools ie:

Hosting for domains and websites
Auto responders email for follow-up communications
Web Conference Rooms for live meetings, educational seminars, training connecting.
SEO systems, back links, authority sites, forums, blogs, etc.
Display advertising
A social networking system and management
Lead generating systems or resources for a steady inventory of leads.
Contact data management system, calendars, reminders component.

The need to integrate all these aspects is paramount otherwise the marketing campaign is limited to a tactical approach, with poor management and even worse results. IE: hit and miss attempts, scattered approaches caused by lack of a solid strategy, impulsively running from one idea to another, the results are mediocre at best and worse, forgetting what was done in the past as this method also lacks tracking the posts, ads, and tactics, etc. used.

I have seen competent SEO marketers run from one domain to another, buying more domains and creating sites just for posting more content on pointing to other sites pointing to other sites creating a mass of gibberish that at best might increase an Alexa ranking to some degree but never really amounting to anything but time wasted.

This same phenomena can be seen with many people on the Internet running from one business idea or opportunity to the other. With no clear-cut objective, this is why most Internet marketers fail.

When you integrate the entire process, from research analysis (keeping track of that), keyword analysis, targeted content, pre written letters ready for your sequential mail auto responders, team building with a symbiotic group, videos and audio animations and screen captured demos, capture pages (tested with your group in our Bull Pen: focus groups increase the overall effectiveness of design and strategy), blogging and other partners in your group blogging on your behalf, back linking strategies and keeping track of the thousands of authority site memberships for additional effect, ratings with Google Page ranks and Alexa ranks and tracking that, traffic tracking, running display ads and managing that, running Google adsense ads, Facebook Ads etc and tracking, radio ads and cableTV ads. Whew!

All of this seems very overwhelming to accomplish 'on your own'. However the very core of Veretekk and it's services and benefits allows you to run full throttle professional campaigns like this without resorting to hiring an agency to do it, or having a dozen or so unrelated services in an attempt to run something akin to this on your own

This level of marketing is what you will see from top income earners and the very successful among the halls of the top ranked members of Internet Marketing. This is the "why" for why we built Veretekk.

It is called integration. The entire Veretekk system is completely integrated so you can ramp up and run a far more effective marketing campaign. Ad to this the Market Manager and the fact that V2 social network element gives you the added benefit of building a symbiotic group to make your efforts that much more powerful.

Next article will focus on V2's symbiotic qualities and benefits.

sym·bi·o·sis (s m b - s s, -b -)
n. pl. sym·bi·o·ses (-s z)
1. Biology A close, prolonged association between two or more different organisms of different species that benefits each member.
2. A relationship of mutual benefit or dependence.

This Wednesday May 16, 2012 at 12pm NOON PST I will be conducting another 2-3 hour seminar on Integration, Veretekk and V2 and why you need the Gold system and the new Marketing Manager (Platinum Control Panel) if you really want stellar success on the Internet. IT'S OPEN HOUSE. Don't forget to promote it!

Thursday I will be conducting three (3) workshops that you can record in the Veretekk system (not a public event). You must be logged into your Veretekk account to join these workshops.

Thursday 3pm May 17, 2012 PST. Setting up Groups (A campaign for your site) utilizing the sequential mail set and building a capture page with the form code.

Friday 12 pm NOON May 18, 2012 PST. I will be conducting an open house seminar on the virtue of V2's symbiotic nature and benefits. This is a must attend meeting if you really want the incredible power of V2 working for you. An Automated Online Marketing System since 1995. is now called Marketing Integration.

Next up I will expand on the word "symbiosis".

Thomas Prendergast

Thomas Prendergast
CEO
Veretekk.com, Inc.

To join the conference, just just go to Veretekk™ system scroll down to the bottom for the calendar. Login there.

Special Edition Meeting
Wednesday, May 16, 2012
12pm noon PST

Sincerely,

Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)

4. The Marketing Powerhouse Seminar

The Veretekk Marketer

"The Marketing Powerhouse Seminar"

Thomas Prendergast
Veretekk CEO

This Friday (May 11th, 2012 at 12 noon PST) we will spend a considerable time exploring the Market Manager and why we built it and what it means to you.

But before we get into that may I make a suggestion for your benefit? You see our seminars are now open to everyone including non-Veretekk subscribers. Take these articles from our blog or this email and use them to alert your leads databases, your blogospheres and post to your social networks and forums inviting them to your website to easily join our seminar for no cost or need to register.

The new V2 system will know they came from you and will identify them as a visitor from your site in the conferences. This is genius level marketing and it is now in your hands. Need to understand these concepts better, come to my seminars.

Commanding the top 1000 authority sites listed on Alexa and managing them for your benefit at your fingertips whenever you need to. Come to my seminar.

Do you understand what an absolute powerhouse marketing benefit this is especially when you add it to the V2 standard flotilla of authority sites already at your finger tips? Come to my seminar.

A Marketing Manager position in a top rated Ad Agency runs around $300k to $500 k per year to hire. Marketing Manager positions usually require a total knowledge and understanding of the job of managing the magnitude of contacts, developing strategically relationship, handling the ongoing job of running ad campaigns and accessing the data of every campaign and being able to determine the effectiveness of each campaign. Not to mention a 6-year Masters degree in Marketing.

So we built one. We built the equivalent of a Marketing Manager into the V2 Market Manager. It does just about everything a live human Marketing Manager does except it doesn't require sick leave or two weeks of vacation pay.

This "Market Manager" aka "The Platinum Control Panel" has significantly evolved since we first developed it. Originally developed to manage multiple Veretekk systems it has come a long way and if you have one or have considered getting one come to these seminars.

If you have no idea what a Market Manager is or have no direct knowledge of what Veretekk is come to these seminars, if, you want to increase your knowledge of the nature of Internet marketing, develop a different perspective and increase your abilities to succeed.

As the old saying goes, "Knowledge is Power".

If you are a Veretekk subscriber you also need to be aware that I am about to unleash my marketing on Veretekk virtually for the first time since Veretekk started. What you need to be aware of that when I market Veretekk I promote the root domain. When we send business to the root domain it distributes those "leads" equitably among our Gold subscribers.

I am preparing to send 10 million email notices out to a legitimate mailing company that guaranties excellent delivery to their lists.

Sending 10 million emails and we get a 20% open rate that is 2 million emails opened. The company guaranties at least a 75% open rate.

Of those 2 million 10% actually go to the site. That is 200,000 site visitors.

Of that 200,000 5% signup, that is 10,000 new Silver members all distributed to our Gold subscribers.

Of that 10,000 20% upgrade to the 30 day free trial, that is 2,000 Gold free trial upgrade and of that 50% continue with that system, that is 1000 paying Gold accounts that may wind up underneath you if you have a Gold account.

This campaign launches within weeks. This is literally just the beginning. V2 is going to explode.

But wait there is another angle to this campaign. Those members in our V2 Bull Pen will be an integral part to another aspect of this campaign. As you know repeated exposure in marketing seriously increases response. We are going to co-op this campaign with many of our Bull Pen members with a series of different marketing emails so this emailing occurs daily across these services databases over a period of 30 days exposure.

You will want to be part of this. If you are not a member of our Bull Pen you are invited to join.

The V2 Bull Pen http://veretekk.com/2/group.php?id=413

How to command and control the top 1000 Alexa ranked systems for your marketing advantage!

Now lets get to the good stuff. Building a huge Authority site list that you manage with the Market Manager. I will be spending several hours demonstrating how this is done effectively and how it is easily managed for Blogs, Forums, EDU sites, Social Networks, Social Book markings, Social marketing systems, etc.

http://www.kobashicomputing.com/the-top-1000-alexa-ranked-websites-with-google-page-rank

In conclusion:

We are going to teach you how to be self reliant in the face of the greatest challenges we have ever faced. That is the mission of Veretekk of V2. To be self-reliant by having the tools, the society and the support of V2. Liberty, that's our calling. Do you hear it? We do!

Come to my seminar. Invite your sphere of influence. Post the seminar invite everywhere you can. Lets see this visitor system work!

Thomas Prendergast
CEO
Veretekk.com, Inc.

To join the conference, just login to your Veretekk™ system. After logging in scroll down in your dashboard to the bottom for the calendar. Join the seminar there.

Special Edition Meeting
Friday, May 11, 2012
12pm NOON PST

Sincerely,

Mike Darling, President
Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)

5. All about Marketing
The Brick and Mortar Bull Pen

Did you know almost all successful marketing campaigns start out in the Bull Pen? Do you know what a Bull Pen is? I do, because I used to own an ad agency. I am sure many of you reading this are somewhat new to or mystified by the real marketing process. It is not sending or post ad messages to buy your product or service or join your latest get rich quick program. But from where I sit, that is what most self proclaimed Internet marketers do.

All professional ad/marketing and product/software development comes from the Bull Pen. A Bull Pen is comprised of a group of people from a wide spectrum of levels and profession/education into a conference room. The common thread is these people are a loose nit group that is somewhat familiar with the product/service being discussed.

Our Bull Pen had the account executive(s) for the client, the marketing Director, the Art Director, maybe a few designers, even the receptionist and the shop manager included. We would start out by identifying the obvious objective. We need to establish sales, increase sales or establish branding for this product/service/software etc.

The entire group has equal input and is usually directed by a leader. They can last for hours or be especially dynamic and the concept is identified within minutes. This is how we identify keywords, markets and campaign concepts. It establishes a place to begin. It gets everyone looking at the project from the outside in.

At times after several potential concepts are established we would make up several illustrated story boards or reports and then hire a small unrelated focus group that fit the demographics of the targeted market group we felt was effective then get their objective reaction to several of our potentially targeted campaigns.

This would help us get a really good perspective of a solid campaign. Then the marketing and creative team would go to work creating a much more developed presentation for the proposed marketing strategy based on intensive research and development of a final draft.

Again we would convene the Bull Pen members and hash out again. This process almost always gave us excellent direction, kept us honest to the strategy and produced measurable results.

At Veretekk, we make it our goal to teach real marketing principles and techniques so our subscribers achieve real measurable results conducting a real campaign that works. What works? Measurable results with measurable income in direct relationship with the amount of effort put forth implementing the campaign strategy exactly as it is mapped out.

If your marketing efforts keep coming up short, ask yourself, are you just out there on your own conducting a ad campaign and getting no results at all? More than likely, it is because you’re “on your own” and you had no idea how the big guys did it. You will never succeed just sending out pre written ad copy via your email, FB, Twitter and ad placement. It takes a team. Join the team at Veretekk’s Online Automated Marketing system Bull Pen group.